Gypsy is looking for a BI Analyst focused on a deep understanding of key business metrics, their continuous monitoring, and explaining changes.
This role does not include engineering or ETL responsibilities; the main focus is on analytical thinking, interpreting trends, and communication with business teams.
The key responsibilities include daily/weekly tracking of key company KPIs such as revenue, conversion, retention, DAU/WAU/MAU, churn, and ARPU.
The analyst will identify anomalies, trends, seasonality, and drops in metrics, and analyze metric changes to determine what changed, when, why, and what to do next.
The role involves generating hypotheses about changes in user behavior, business performance, or marketing campaigns, and collaborating with product, marketing, and finance teams to find correlations and causes.
The analyst will conduct ad hoc analyses to answer questions like “Why did retention drop?” and “Which segments drove the revenue shift?”
Visualization and insight communication are essential, including working with Tableau dashboards and preparing analytical summaries and reports.
The analyst will partner with product, marketing, CRM, and VIP departments as an analytical advisor, understanding which metrics matter to which department and their impact on revenue.
Requirements:
Candidates must have 2+ years of experience as an analyst in BI, product, or marketing.
A strong understanding of business metrics in a digital/iGaming environment is required.
Experience analyzing user behavior, segmentation, LTV, retention, and conversion funnels is necessary.
Proficiency in data visualization tools such as Tableau, Superset, and Google Sheets is essential.
The ability to explain analytics in simple terms, both verbally and in writing, is required.
Experience in the iGaming industry or a strong understanding of user behavior in gambling products is a nice to have.
Basic Python knowledge is a plus but not required.
Candidates should be comfortable with the fact that they won’t create datasets or pipelines, as they will have access to ready-to-use sources.
Benefits:
Flexible payment options are available, allowing employees to choose the method that works best for them.
Tax assistance is included, with the company handling part of the taxes and providing guidance on the local setup.
Financial perks include bonuses for holidays, birthdays, work milestones, and more to show appreciation.
The company covers courses and certifications, offering real opportunities for career growth.
A Benefit Cafeteria is available, allowing employees to choose from options like sports, language courses, therapy sessions, and more.
Team-building events and industry conferences are organized to keep employees connected.
Modern equipment is provided, including new laptops and essential peripherals like monitors and headphones for a comfortable workflow.
Employees have flexible scheduling options, allowing them to start their day at 9, 10, or even 11, focusing on results rather than clock-ins.
