The Content Creation Lead - AI role is part of the Hype Team within Leonardo AI at Canva, which focuses on trend-driven marketing and cultural momentum.
The position involves shaping the vision and leading a small team to deliver impactful campaigns that generate mass awareness.
Responsibilities include setting the roadmap for campaigns across platforms like TikTok, Instagram, and Reddit, and turning AI-powered features into viral moments.
The lead will conduct creative sprints, write clear briefs, and collaborate with various teams to enhance creative storytelling.
The role requires identifying trends and content formats that Canva can leverage and championing experimentation within the team.
Requirements:
Candidates should be social-native and AI-curious creative strategists with experience in brand, culture, or digital storytelling, preferably at a media platform or creative agency.
Proven experience in leading creative projects or agile campaign teams is essential, with the ability to motivate small teams under pressure.
A deep understanding of how trends emerge and the ability to guide creative direction based on cultural shifts is required.
The candidate must be able to balance speed with storytelling and have experience managing agencies or freelancers on tight timelines.
Fluency in generative AI's impact on internet culture and enthusiasm for creative tools like Canva’s Magic Studio or ChatGPT is necessary.
The ideal candidate should not only be aware of cultural trends but also actively contribute to shaping them.
Benefits:
The position offers the opportunity to impact the future of AI and includes a reward package with equity.
An inclusive parental leave policy provides 18 weeks of paid leave for all parents and caregivers.
Employees receive an annual Vibe & Thrive allowance to support wellbeing, social connections, and office setups.
Flexible leave options are available, allowing for personal time and remote work abroad.
Support for professional development is provided, along with fun company events, both virtual and in-person.
Employees are entitled to 20 days of annual leave and have access to novated car leasing.