Remote Data Analyst, Growth

Description:

• The Data Analyst, Growth will be responsible for building and maintaining the marketing analytics infrastructure.
• This role involves providing performance insights and ensuring accurate attribution across all marketing channels.
• The position is critical for enabling data-driven decision making and optimizing marketing investments for maximum efficiency and growth.
• Key responsibilities include building and maintaining comprehensive marketing analytics infrastructure using GA4, GTM, Triple Whale, Looker, and other analytics tools.
• The analyst will implement and manage tracking for all marketing channels including paid social, search, email, influencer campaigns, and offline marketing efforts.
• They will develop and maintain attribution models to understand the complete customer journey, including top-of-funnel and offline touchpoints.
• The role also includes implementing and managing Marketing Mix Models (MMMs) to optimize budget allocation across channels.
• The analyst will create comprehensive dashboards and reports for marketing performance across all channels and conduct deep-dive analysis on campaign performance, customer acquisition, and lifetime value.
• They will provide actionable insights and recommendations to optimize marketing spend and performance, monitor funnel performance, and identify opportunities for conversion rate optimization.
• The position requires managing and optimizing the marketing technology stack including Elevar, Triple Whale, Klaviyo, and other third-party tools.
• The analyst will coordinate with IT and development teams on technical implementations and integrations and ensure compliance with privacy regulations and data governance best practices.
• Cross-functional collaboration is essential, partnering with paid media teams, working with the VP of DTC to develop KPIs, and collaborating with finance teams on marketing ROI analysis.

Requirements:

• Candidates must have 4-6 years of experience in marketing analytics, preferably for DTC or e-commerce brands.
• Expert knowledge of GA4, Google Tag Manager, and digital marketing attribution is required.
• Experience with Triple Whale and Looker for data analysis and visualization is necessary.
• Candidates should have experience implementing and managing Marketing Mix Models (MMMs) for media optimization.
• Familiarity with marketing technology platforms including Elevar, Klaviyo, and similar tools is essential.
• Proven experience building dashboards and reporting systems for marketing teams is required.
• Experience tracking top-of-funnel and offline marketing efforts and their impact on performance is necessary.
• Knowledge of SQL, data warehousing, and business intelligence tools is required.
• Technical skills include expert proficiency with GA4, Google Analytics, and Google Tag Manager, as well as advanced experience with Triple Whale and proficiency with Looker.
• Familiarity with Python or R for advanced analytics and automation is a plus.
• Understanding of privacy regulations (GDPR, CCPA) and their impact on analytics is necessary.

Benefits:

• The position offers a full-time employment opportunity with a remote work option.
• Employees will have the chance to work in the health and wellness industry, contributing to a premium nutritional wellness company.
• The role provides opportunities for professional growth and development in a data-driven marketing environment.
• Employees will have access to a collaborative work culture that values continuous learning and innovation.
• The company supports a flexible schedule aligned with US time zones, promoting work-life balance.