Remote Data Analyst, Growth Marketing

Description:

• Rocket Money is seeking a Data Analyst to join their Growth Marketing team and shape their analytics strategy.
• The role involves driving data-informed decision-making across the organization and leveraging analytical tools to measure performance across online channels.
• Responsibilities include enhancing the martech infrastructure and developing scalable frameworks and tooling.
• The Data Analyst will evaluate and optimize marketing investments against core business metrics such as ROAS, LTV, and conversion rates.
• The analyst will be a trusted advisor on marketing data, understanding ad platforms, MMPs, and third parties to produce actionable insights.
• Key tasks include building and improving analytics reporting using Looker, scoping analytical questions, determining KPIs, and collaborating with Data Engineering.
• The analyst will analyze marketing experiments and conduct ad hoc analysis of ad platform testing.
• The role requires partnering with the Growth team to translate business needs into data problems and prioritize work, including performance analysis of keyword cohorts and monitoring marketing trends.

Requirements:

• Candidates must have 2+ years of experience in technical marketing data roles and familiarity with modern marketing tech such as MMPs and digital platforms.
• A minimum of 2+ years of experience with BI tools is required, with Looker being preferred.
• A strong SQL background is necessary, with the ability to conduct quick analyses and create proof of concept data models.
• Candidates should understand marketing measurement and attribution, balancing rigor with business realities.
• The ability to break down problems into tasks and adjust priorities as needed is essential.
• Familiarity with standard marketing measures such as LTV, CAC, ROAS, and retention metrics is required.
• Bonus points for experience with BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git, experiment design, Agile processes, media buying, mobile analytics, and a genuine interest in marketing attribution technology.

Benefits:

• Rocket Money offers health, dental, and vision plans, along with life insurance and long/short term disability coverage.
• Employees receive competitive pay, 401k matching, and a Team Member Stock Purchasing Program (TMSPP).
• Learning and development opportunities are available, including tuition reimbursement.
• The company provides unlimited PTO, daily lunch, snacks, and coffee for in-office employees, as well as commuter benefits.
• The salary range for this position is $100,000 - $140,000, plus bonuses and benefits, with base pay varying based on job-related knowledge, skills, and experience.