Remote Data Analyst - Performance Marketing

Description:

• Join Us HealthCare.com is one of America’s fastest-growing insurtech companies, revolutionizing how consumers shop for health insurance.
• The company leverages advanced technology and data science to develop customized proprietary products that enhance customer satisfaction and reduce inefficiencies in buying insurance.
• The Performance Marketing Analyst will focus on delivering data-driven insights and measurement to optimize paid media campaigns and improve customer acquisition efficiency.
• This role involves close collaboration with marketing and product teams to measure performance, optimize campaigns, and enhance customer acquisition funnel conversion at scale.
• Key responsibilities include analyzing marketing performance across various platforms, building and maintaining dashboards, supporting reporting cadences, evaluating tests, and optimizing marketing acquisition channels.
• The analyst will also collaborate with marketing and finance for forecasting and budget planning, design and evaluate experiments, automate reporting workflows, and present insights to stakeholders.

Requirements:

• A minimum of 3 years of experience in marketing analytics, growth analytics, or digital media analytics is required.
• Hands-on experience with Google Ads, Bing Ads, and Facebook/Meta Ads campaigns is essential.
• Candidates must have experience analyzing customer conversion funnels.
• A strong command of SQL and experience working with large-scale marketing or customer datasets is necessary.
• Proficiency in data visualization tools such as Tableau, Looker, Power BI, or Sigma is required.
• A solid understanding of digital marketing metrics (CAC, ROAS, CPA, CVR, LTV) and campaign tracking methods is needed.
• Experience analyzing A/B experiments for statistical significance is important.
• The ability to clearly communicate technical findings to non-technical stakeholders is essential.
• Strong problem-solving skills and a collaborative, solutions-oriented mindset are required.
• Preferred qualifications include experience with Google Analytics, Google Tag Manager, and familiarity with incrementality testing and attribution models.

Benefits:

• The position offers the opportunity to work from home.
• Employees will enjoy an excellent work environment.
• Medical, dental, and vision insurance are provided.
• Up to 15 days of paid time off and 11 company-observed holidays are included.
• The company offers 8 weeks of paid parental leave.
• A 401k plan with company match is available.
• Life insurance is provided.
• There are professional growth opportunities.
• Most importantly, the company promotes an inclusive culture established by an incredible team.