Remote Marketing Data Analyst

Description:

• We are seeking a Marketing Data Analyst to develop performance dashboards, analyze campaign effectiveness, and uncover audience insights that fuel personalized marketing strategies.
• The role involves working cross-functionally with our marketing, product, and commercial teams to measure engagement across our digital channels, including website, email, social, and paid media.
• Key responsibilities include building and maintaining dashboards and reports to track KPIs across digital marketing channels (web, email, social, search, and campaigns).
• The analyst will analyze user behavior, campaign effectiveness, and conversion rates to provide actionable insights.
• The position requires leveraging Salesforce Data Cloud and Marketing Cloud to segment audiences, define personas, and support targeted campaign development.
• Implementing and managing UTM tagging strategies to ensure consistent and accurate campaign tracking is essential.
• The analyst will support A/B testing efforts and interpret performance outcomes to guide marketing decisions.
• Collaboration with the content, design, and media teams to optimize campaigns for performance and ROI is expected.
• Presenting findings and recommendations clearly to both technical and non-technical stakeholders is a key part of the role.

Requirements:

• A minimum of 3 years of experience in a marketing analytics, business intelligence, or similar data role is required.
• Proficiency with marketing analytics tools such as Google Analytics, Looker Studio, Tableau, and Power BI is necessary.
• A Google Analytics certification (GA4 preferred) is required.
• Experience with Salesforce Data Cloud, Salesforce Marketing Cloud, and segmentation/audience tools is essential.
• Hands-on experience managing UTM parameters and link tagging best practices is needed.
• A strong understanding of web, email, and campaign KPIs and attribution models is required.
• The ability to translate complex data into clear, actionable insights is necessary.
• Excellent communication and storytelling skills using data are required.

Benefits:

• The position offers competitive pay in US Dollars.
• You will have the opportunity to work with respected business professionals.
• Input from team members is highly valued and encouraged.
• Different payment methods are available, including Zelle, Face Bank, and Binance.
• Employees will be paid every two weeks.
• Birthday and work anniversary celebrations are part of the company culture.
• Alliances with many brands provide extra benefits to freelancers.
• Weekly recreation dynamics foster a healthy work environment.