Remote Senior Specialist, User Acquisition, UX

Description:

• Airalo is the world’s first eSIM store, helping people connect in over 200+ countries and regions globally.
• The company is a travel-tech firm that values diversity, inclusion, and equity in its work environment.
• The Senior Specialist, User Acquisition will be responsible for implementing and optimizing performance marketing initiatives.
• This role involves owning paid media execution across Search, Social, Video, and Display channels.
• The position requires developing and executing mobile app and web acquisition campaigns across various marketing channels, including Google Ads and META.
• The specialist will own measurement and reporting for acquisition campaigns, identifying insights to optimize performance.
• Collaboration with the data team and regional directors is essential to understand impact and incrementality.
• Staying updated with industry trends, particularly in travel, and best practices in mobile app acquisition is crucial.
• The role includes supporting the team in producing testing frameworks for creative assets and optimization.
• Contributing to new and creative growth strategies for customer acquisition is also part of the responsibilities.

Requirements:

• A minimum of 4+ years of experience managing user acquisition campaigns in performance-driven, competitive verticals is required.
• Deep subject matter expertise in Google Ads (Search, App Campaigns, Performance Max, etc.) and META is essential.
• Strong quantitative and analytical capabilities are necessary, with comfort in data analysis and making optimization recommendations based on data.
• Strong presentation skills and the ability to synthesize thoughts into clear and effective communications are required.
• An entrepreneurial spirit is important, with the ability to take risks and propose new ideas.
• Prior experience in the tech, travel, or telecommunications industry is a plus.
• Experience navigating data platforms such as Looker, Adjust, and Google Big Query is also a plus.

Benefits:

• The position offers health insurance as part of the benefits package.
• Employees receive a work-from-anywhere stipend to support remote work.
• Annual wellness and learning credits are provided to encourage personal and professional development.
• There is an annual all-expenses-paid company retreat in a beautiful destination.
• Additional benefits are also included, promoting a supportive work environment.