Remote Sr Data Analyst (Remote - US)

Description:

• This position is for a Sr Data Analyst at CROSSMEDIA USA, available for remote work in the United States.
• The role involves transforming complex data into actionable insights that influence business decisions and client outcomes.
• The Sr Data Analyst will collaborate with teams across strategy, media, and account management to provide measurement, analysis, and storytelling that enhances media effectiveness.
• Responsibilities include engaging with various data sources and analytical methods to uncover trends, optimize media strategies, and support both qualitative and quantitative research.
• The position requires blending technical expertise with creative problem-solving, offering exposure to advanced modeling, data visualization, and multi-channel analytics.
• The analyst will act as a trusted advisor, guiding decision-making with data-driven insights while contributing to a collaborative and values-driven work environment.
• Key accountabilities include transforming raw data into visualizations and narratives, translating business questions into measurement frameworks, conducting research, providing media performance guidance, collaborating with teams, and maintaining dashboards and analytical tools.

Requirements:

• Candidates must have 2-3 years of experience in marketing analytics or a related field.
• Strong experience in creating data visualizations and dashboards to support media investment and strategy is required.
• Familiarity with media research tools such as YouGov, MRI-Simmons, Scarborough, GWI, Vivvix, or Nielsen Media Impact is necessary.
• Hands-on experience with media measurement methods, including marketing mix modeling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies is essential.
• Knowledge of statistical techniques such as multivariate regression, clustering, optimization, and forecasting is required.
• Familiarity with programming languages like R, Python, SQL, or dbt is a plus.
• Strong organizational, communication, and problem-solving skills are necessary, with the ability to work both independently and collaboratively.

Benefits:

• The position offers open and flexible PTO policies.
• Sponsored healthcare coverage and wellness programs are provided.
• A 401k with company match (in the US) or a generous pension (in the UK) is available.
• Paid sabbaticals and parental leave policies are included.
• Life milestone recognition and professional development support are offered.
• Tuition reimbursement, student loan repayment plans, and continuous learning opportunities are available.
• Monthly stipends for personal development and wellness are provided.