Remote Web Personalization & Experience Optimization Practice Lead

Description:

• The Web Personalization & Experience Optimization Practice Lead at Verndale will guide clients in creating personalized web experiences that drive business outcomes.
• This role involves shaping and scaling the personalization offering, leading client engagements on platforms like Optimizely and Sitecore, and utilizing experimentation and data to create measurable business impact.
• The position is fully remote enabled or can be hybrid out of the Boston location.
• Responsibilities include developing personalized digital strategies, leading client-facing engagements, driving personalization workshops, and contributing to pre-sales efforts.
• The role requires defining and scaling the personalization practice, guiding implementation on various platforms, and ensuring quality and consistency across strategy development and execution.
• The Practice Lead will also drive client impact by leading discovery sessions, architecting end-to-end personalization strategies, and collaborating with cross-functional teams.
• Additionally, the role supports sales and business development by shaping personalization solutions and contributing to thought leadership.
• Mentoring and enabling cross-functional teams in personalization strategies and tools is also a key responsibility.

Requirements:

• Candidates must have 8–10+ years of experience in digital personalization, experimentation, or digital experience optimization.
• Hands-on expertise in designing and launching web personalization on Optimizely and Sitecore is required.
• A strong understanding of segmentation, audience targeting, content variation, and decision logic is necessary.
• Experience in designing and running A/B, multivariate, and multi-armed bandit tests is essential.
• Proven ability to lead workshops and facilitate ideation sessions is required.
• Candidates should be comfortable using web analytics platforms to inform strategies and measure performance.
• Familiarity with CDPs, customer journey orchestration tools, and composable architectures is preferred.
• Experience in a consulting or agency environment with direct client-facing responsibilities is necessary.
• Excellent storytelling, facilitation, and stakeholder management skills are required.
• Strong documentation and communication capabilities across technical and non-technical audiences are essential.
• A Bachelor’s degree in Marketing, Digital Strategy, Human-Computer Interaction, or a related field is preferred.

Benefits:

• Verndale offers a competitive salary range of $100,000 - $160,000 USD.
• Employees receive generous paid company holidays, vacation, and paid sick time starting on day one.
• Comprehensive benefits include health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA, and more.
• The company supports a healthy work/life balance and is fully remote enabled.
• Verndale fosters a culture that encourages professional development and career advancement.
• The company values diversity, equity, and inclusion, creating a respectful environment for all employees.