Senior Data Analyst

I’m a Senior Data Analyst with 5+ years of experience turning website/App, user behavior, and marketing data into actionable insights. I specialize in GA4/GA360, Adobe Analytics, Google Tag Manager, BigQuery, SQL, Looker Studio, conversion tracking, and A/B testing. I’ve managed analytics implementations across 15+ websites/Apps, built automated dashboards and measurement frameworks, and worked closely with marketing, product, sales and technical teams to improve data quality, user experience, and digital performance. I’m now looking for a remote Web Analytics, Digital Analytics, or Data Analyst role where I can combine technical analytics expertise with business problem-solving.

• Key Areas of Expertise:

1. Web & Digital Analytics: GA4, GA360, Adobe Analytics, Google Search Console

2. Tag Management & Tracking: Google Tag Manager, Adobe Launch, event tracking, data layers, conversion tracking

3. Data & Querying: BigQuery, SQL, data analysis, data validation, reporting automation

4. Dashboarding & Visualization: Looker Studio, Power BI, Tableau

5. Conversion & Marketing Analytics: Google Ads, Meta Pixel & Conversion API, TikTok Pixel, Bing Ads, Pinterest Pixel

6. CRO & Experimentation: A/B testing, conversion funnel analysis, user behavior analysis, performance optimization

7. Analytics Implementation: Website measurement strategy, cross-domain tracking, campaign/UTM tracking, tracking audits, QA and troubleshooting

8. Business Analytics: Turning complex digital data into actionable insights and recommendations for marketing, product, and technical stakeholders