Senior data analyst

- Designed and built end-to-end data pipelines from raw sources to structured BigQuery datasets, -enabling reliable analytics at scale. - Integrated marketing platforms, internal accounts, and tracking systems into a centralized BigQuery data warehouse. - Performed data transformation, cleaning, and modeling to produce analytics-ready datasets for business reporting. - Developed interactive Power BI dashboards monitoring revenue, performance, and operational KPIs for stakeholders. - Implemented an automated alerting system to proactively detect performance drops and data anomalies. - Optimized reporting workflows, cutting manual reporting time by 90% and significantly improving data reliability. - Partnered with stakeholders to translate business requirements into scalable, maintainable BI solutions.

- Led the BI & Analytics function as a solo contributor — owning data strategy, pipeline development, and delivery end-to-end. - Designed and deployed advanced Tableau dashboards for clients and internal stakeholders across multiple verticals. - Automated reporting pipelines, eliminating manual processes and improving both accuracy and turnaround time. - Established data quality control standards and ensured consistency across all integrated data sources. - Collaborated with cross-functional teams to align analytics initiatives with strategic business objectives. - Supported new product development with data-driven evaluations and performance benchmarking

- Built and maintained Tableau dashboards to track operational KPIs and monitor campaign performance. - Managed and optimized data workflows in BigQuery (SQL), improving data accuracy and pipeline efficiency. - Monitored backend affiliate systems (Netrefer, Softswiss, ReferOn) to proactively identify anomalies. - Conducted market research to support brand partnership recommendations and strategic deals. - Maintained Voonix records and performed cross-system data validation to ensure data integrity.

Conducted data analysis on social media platforms (Facebook, Instagram) to measure campaign performance and audience engagement. - Built SQL-based data queries to extract and aggregate business metrics for reporting and decision-making. - Designed and maintained dashboards to track KPIs and visualize trends for management reporting. - Ensured data collection quality and integrity across multiple digital data sources. - Created E-Learning platform that increased ROI by 100% in covid period