Remote Data Analyst eCommerce/B2C Marketing - fully remote (m/f/d)

Description:

• We are seeking a Data Analyst B2C Marketing who is passionate about transforming complex data sets into actionable insights that drive product improvements and business decisions.
• This role is fully remote and ideal for someone who thrives in a fast-paced environment and wants to significantly impact the operational success of our online platform.
• Responsibilities include tracking ad performance using advanced analytical tools, analyzing click-through rates, conversion rates, and ROAS to improve ad strategies and budget allocation.
• The analyst will develop predictive models and forecasting tools using SQL and Python to estimate future revenues based on historical data, customer lifetime value, and market conditions.
• The role involves creating comprehensive reports in Power BI and Excel to communicate insights to stakeholders.
• The analyst will develop and refine advanced attribution models to distribute ad spend credit among various touchpoints in a user's journey.
• Responsibilities also include designing and maintaining dynamic dashboards for real-time insights into advertising spend, sales performance, and customer engagement metrics.
• Collaboration with marketing and sales teams is essential to refine targeting strategies and optimize ad placements using data-driven insights.

Requirements:

• Candidates must have at least 3 years of experience in the online industry, specifically working with tracking data and demonstrating exceptional SQL skills.
• Strong technical proficiency in SQL for data querying and manipulation is required, along with expertise in Power BI for creating detailed reports and dashboards.
• Proficiency in digital marketing analytics platforms such as Google Analytics, LinkedIn, and Facebook Insights is necessary for gathering and interpreting relevant data.
• Exceptional analytical skills are required, with a deep understanding of digital marketing metrics and KPIs to transform complex data into actionable insights.
• Solid experience in managing and analyzing online ad campaigns, including SEO/SEM, PPC campaigns, and social media advertising is essential.
• Familiarity with A/B testing and multivariate experiments to enhance ad effectiveness is preferred.
• Excellent communication skills in English are required, with the ability to present complex information clearly to various stakeholders; knowledge of German is a plus.
• Proficiency in Python is highly beneficial for automating data processes and enhancing analytical capabilities.

Benefits:

• Joining JobLeads offers a meaningful daily challenge within an international and diverse team of over 60 talented individuals.
• Employees will experience an amazing team spirit and a shared passion for improving the product daily.
• The position offers flexible working hours with no bureaucracy, allowing employees to work from anywhere.
• Challenging tasks and fruitful interactions with colleagues provide plenty of opportunities to contribute ideas.
• A budget for conferences, training, and professional development is provided.
• Employees can enjoy virtual team lunches, regular team events, off-sites, and an annual JobLeads Sailing-Week in the Mediterranean.