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Description:
The Data Analyst (Email Marketing) will be responsible for analyzing email marketing performance data to inform strategy, enhance campaign effectiveness, and optimize customer engagement.
The role involves collecting and analyzing data related to email marketing campaigns, focusing on key performance indicators (KPIs).
The analyst will develop reporting frameworks and dashboards to visualize trends and insights for the marketing team.
Conducting A/B testing and multivariate testing to optimize email content and subject lines is a key responsibility.
The analyst will collaborate with email marketers to create actionable insights based on analytics findings.
Staying up to date with industry trends and best practices in data analysis and email marketing is essential.
Requirements:
Candidates must have 2+ years of experience in data analysis, particularly in email marketing or digital marketing.
Proficiency in data analysis tools and software, such as SQL, Excel, and Google Analytics, is required.
Strong analytical thinking and problem-solving skills are necessary for this position.
Experience with A/B testing methodologies and report generation is essential.
Excellent attention to detail and the ability to work with large data sets are required.
Good communication skills are needed to effectively share insights with the marketing team.
Benefits:
The position offers a base salary plus a bonus.
Competitive health, dental, and vision benefits are provided.
Employees can work remotely from anywhere in the world.
Unlimited paid time off (PTO) is available.
Flexible work hours are offered to accommodate different schedules.