Remote Data Analyst - Marketing Analytics

Description:

• Plivo is a cloud communications platform that empowers businesses to connect, engage, and interact with their customers with confidence.
• The company’s mission is to simplify business communications, serving thousands of businesses globally, including IBM, Workday, Wolters Kluwer, Zomato, Yahoo, and Splunk.
• Plivo operates a Premium Communications Network that spans over 190 countries.
• Founded in 2011, Plivo has over 300 employees working remotely across the US, India, and Europe.
• The company has been profitable for over 7 years and is recognized as a leading global CPaaS (Communications Platform as a Service) provider.
• The role of Data Analyst focuses on marketing analytics, particularly within the US market, and requires a detail-oriented individual with a strong background in data-driven decision-making.
• Key responsibilities include analyzing customer behavior, conducting customer segmentation, utilizing analytics tools for website performance tracking, ensuring data accuracy, and developing marketing dashboards.

Requirements:

• Candidates must have at least 3 years of experience in an analytics-centric role.
• Experience in marketing analytics is considered a plus.
• Strong analytical skills are required, with experience in tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Proficiency in A/B testing tools (e.g., Optimizely, VWO) and conversion optimization methodologies is necessary.
• Excellent project management skills are essential, with the ability to handle multiple projects simultaneously.
• Strong communication and collaboration skills are required to work effectively with cross-functional teams.
• Experience in the technology or SaaS industry is a plus.

Benefits:

• Plivo offers a remote-first culture, allowing employees to work from anywhere.
• There is a home office infrastructure allowance to support remote work setups.
• The company provides industry-leading compensation and benefits.
• Employees receive premium healthcare and wellness benefits for themselves and their families.
• Plivo promotes an open culture and offers the opportunity to work with a young and dynamic team.
• There are career advancement opportunities available for employees.
• The company has a generous vacation policy that promotes a great work-life balance.