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Description:
As a Data Analyst for the company’s Marketing Team, you will help define and implement measurement strategies that align with the company’s marketing and business objectives.
You will analyze and interpret CRO, SEO, PPC trends and produce actionable insights based on available data.
Your responsibilities will include providing reports and performance data on conversion, SEO, PPC, and other marketing initiatives.
You will help determine metrics for measuring campaigns and projects.
You will analyze the performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement.
You will analyze user behavior, conversion data, and customer journeys.
You will analyze LM’s marketing funnels, landing pages, and A/B, split, or multivariate tests and provide insights and recommendations.
You will build presentations that visualize data to tell the story and define insights.
Requirements:
To be successful in your role, you will need to have knowledge of CRO, SEO, PPC, and other marketing concepts.
You must be proficient in Google Analytics and Looker.
You should focus on big picture data analysis, emphasizing data that accurately measures actionable results rather than purely measuring meaningless activity.
Familiarity with A/B and multivariate testing best practices is required.
Benefits:
The position offers the flexibility of remote work.
You will be part of a dynamic marketing team that values data-driven decision-making.
Opportunities for professional growth and development in the field of data analysis and marketing.
You will have access to tools and resources that enhance your analytical skills and capabilities.