Remote Marketing Data Analyst

Description:

• Carry1st is Africa’s leading publisher of mobile games and digital content, operating at the intersection of games, publishing, and fintech.
• The company partners with top global game companies like Riot Games, Activision, and Stillfront, and is backed by investors such as a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas.
• As a Marketing Data Analyst, you will generate insights into players and acquisition campaigns, leading to strategic recommendations and operational optimisations for cost-efficient acquisition of high-valued customers.
• You will utilise advanced analytics to identify trends, patterns, and opportunities, translating these into strategic recommendations and operational optimisation.
• You will collaborate with cross-functional teams to translate business questions and hypotheses into structured analysis, defining key metrics to track success.
• You will develop, operationalise, and maintain dashboards and automated reports to visualise key performance indicators for senior management and aid operational decision-making for marketing teams.
• You will design and evaluate A/B tests to validate hypotheses, using deep dives and segmentations to guide the user acquisition roadmap.
• You will ensure data accuracy and integrity, establishing best practices where there is no single source of truth.

Requirements:

• A strong understanding of the mobile advertising space, including networks, bidding systems, and algorithms, along with fluency in key funnel metrics such as CTR, CVR, CPI, ARPU, Retention, and LTV.
• Proficiency in SQL is required, with additional skills in Tableau and Python considered a plus.
• Strong analytical skills backed by statistical fundamentals are essential.
• You must possess strong problem-solving acumen and the ability to tackle ambiguity effectively.
• Excellent communication and collaboration skills are necessary to work cross-functionally with Marketing, Product, and Data teams.

Benefits:

• Working at Carry1st offers a fast-paced and dynamic environment with a diverse and global team operating fully remotely across 25+ countries.
• You will have the opportunity to build industry-changing products every day and grow with a VC-backed startup at the intersection of gaming and fintech.
• The position allows for remote work from anywhere in the world with international teammates.
• Employees can own shares in the company, enabling them to benefit from the value they create.
• Additional perks include co-working excursions to meet colleagues in various cities, access to awesome equipment for effective work, and a remote working allowance of $600 per year to optimise the work-from-home experience.
• Opportunities for learning and development through courses, conferences, and training events are provided.
• Regular social events are organised to relax and connect with teammates, and employees enjoy a paid day off on their birthday.