Remote Marketing Data Analyst

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Description:

  • Carry1st is Africa’s leading publisher of mobile games and digital content, operating at the intersection of games, publishing, and fintech.
  • The company partners with top global game companies like Riot Games, Activision, and Stillfront, and is backed by investors such as a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas.
  • As a Marketing Data Analyst, you will generate insights into players and acquisition campaigns, leading to strategic recommendations and operational optimizations for cost-efficient acquisition of high-valued customers.
  • You will utilize advanced analytics to identify trends, patterns, and opportunities, translating these into strategic recommendations and operational optimizations.
  • You will collaborate with cross-functional teams to translate business questions and hypotheses into structured analysis, defining key metrics to track success.
  • You will develop, operationalize, and maintain dashboards and automated reports to visualize key performance indicators for senior management and aid operational decision-making for marketing teams.
  • You will design and evaluate A/B tests to validate hypotheses, using deep dives and segmentations to guide the user acquisition roadmap.
  • You will ensure data accuracy and integrity, establishing best practices where there is no single source of truth.

Requirements:

  • A strong understanding of the mobile advertising space, including networks, bidding systems, and algorithms, along with fluency in key funnel metrics such as CTR, CVR, CPI, ARPU, Retention, and LTV.
  • Proficiency in SQL is required, with additional skills in Tableau and Python considered a plus.
  • Strong analytical skills backed by statistical fundamentals are essential.
  • You must possess strong problem-solving acumen and the ability to tackle ambiguity.
  • Excellent communication and collaboration skills are necessary to work cross-functionally with Marketing, Product, and Data teams.

Benefits:

  • Working at Carry1st offers a fast-paced and dynamic environment with a diverse and global team operating fully remotely across 25+ countries.
  • You will have the opportunity to build industry-changing products every day and grow with a VC-backed startup at the intersection of gaming and fintech.
  • The position allows you to work from anywhere in the world with international teammates.
  • You will own shares in the company, enabling you to benefit from the value you create.
  • Additional perks include co-working excursions to meet colleagues in various cities, access to awesome equipment for effective work, and a remote working allowance of $600 per year to optimize your work-from-home experience.
  • You will have opportunities for learning and development through courses, conferences, and training events.
  • Regular social events will be organized to help you relax and connect with teammates.
  • You will enjoy a paid day off on your birthday.
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