Description:

Carry1st is Africa’s leading publisher of mobile games and digital content, operating at the intersection of games, publishing, and fintech.
The company partners with top global game companies like Riot Games, Activision, and Stillfront, and is backed by investors such as a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas.
As a Marketing Data Analyst, you will generate insights into players and acquisition campaigns, leading to strategic recommendations and operational optimizations for cost-efficient acquisition of high-valued customers.
You will utilize advanced analytics to identify trends, patterns, and opportunities, translating these into strategic recommendations and operational optimizations.
You will collaborate with cross-functional teams to translate business questions and hypotheses into structured analysis, defining key metrics to track success.
You will develop, operationalize, and maintain dashboards and automated reports to visualize key performance indicators for senior management and aid operational decision-making for marketing teams.
You will design and evaluate A/B tests to validate hypotheses, using deep dives and segmentations to guide the user acquisition roadmap.
You will ensure data accuracy and integrity, establishing best practices where there is no single source of truth.

Requirements:

A strong understanding of the mobile advertising space, including networks, bidding systems, and algorithms, along with fluency in key funnel metrics such as CTR, CVR, CPI, ARPU, Retention, and LTV.
Proficiency in SQL is required, with additional skills in Tableau and Python considered a plus.
Strong analytical skills backed by statistical fundamentals are essential.
You must possess strong problem-solving acumen and the ability to tackle ambiguity.
Excellent communication and collaboration skills are necessary to work cross-functionally with Marketing, Product, and Data teams.

Working at Carry1st offers a fast-paced and dynamic environment with a diverse and global team operating fully remotely across 25+ countries.
You will have the opportunity to build industry-changing products every day and grow with a VC-backed startup at the intersection of gaming and fintech.
The position allows you to work from anywhere in the world with international teammates.
You will own shares in the company, enabling you to benefit from the value you create.
Additional perks include co-working excursions to meet colleagues in various cities, access to awesome equipment for effective work, and a remote working allowance of $600 per year to optimize your work-from-home experience.
You will have opportunities for learning and development through courses, conferences, and training events.
Regular social events will be organized to help you relax and connect with teammates.
You will enjoy a paid day off on your birthday.