Description:

The Marketing Data Analyst will transform data into actionable marketing insights.
This role involves analyzing customer behavior, campaign performance, and market trends to drive effective marketing strategies.
The analyst will work closely with marketing, product, and sales teams to provide data-driven insights that inform campaign strategies, customer segmentation, and channel optimization.
Key responsibilities include conducting in-depth analyses of marketing campaigns, providing customer and market insights, developing marketing dashboards and reports, conducting A/B testing, collaborating on marketing strategy and planning, monitoring key metrics, and staying updated on marketing analytics tools and trends.

Requirements:

Candidates must possess strong data analysis and statistical skills for evaluating marketing performance, trends, and customer behavior.
Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, or Adobe Analytics is required, along with familiarity with SQL and Excel.
A solid understanding of digital marketing metrics, channels, and KPIs is essential, as well as experience analyzing customer journeys and segmentation.
The ability to design, execute, and analyze A/B tests to improve campaign effectiveness is necessary.
Strong communication and storytelling skills are required to translate data into clear, actionable insights for stakeholders.
A Bachelor’s or Master’s degree in Marketing, Data Science, Business Analytics, or a related field is required, with equivalent experience considered.
Certifications in data analysis or marketing analytics are beneficial.
Candidates should have 3+ years of experience in marketing analytics or data analysis, with a proven track record of generating impactful insights.
Experience with CRM and marketing automation platforms, as well as familiarity with digital ad platforms, is advantageous.

The position offers comprehensive medical, dental, and vision insurance plans with low co-pays and premiums.
Employees receive competitive vacation, sick leave, and 20 paid holidays per year.
Flexible work schedules and telecommuting options promote work-life balance.
Opportunities for training, certification reimbursement, and career advancement programs are available for professional development.
Access to wellness programs, including gym memberships, health screenings, and mental health resources, is provided.
Life insurance and short-term/long-term disability coverage are included.
Employees can utilize a confidential Employee Assistance Program (EAP) for personal and professional challenges.
Financial assistance for continuing education and professional development is available through tuition reimbursement.
Opportunities to participate in community service and volunteer activities are encouraged.
Employee recognition programs celebrate achievements and milestones.