Description:

Pearl Talent is seeking a passionate Marketing Lead to drive brand awareness, demand generation, and customer engagement for a partner company that is revolutionizing healthcare operations with its HIPAA-compliant AI assistant.
The role involves developing and managing educational and promotional content, focusing on SEO-optimized website content and engaging social media graphics and videos.
Responsibilities include creating tailored social media content for platforms like LinkedIn and Twitter, collaborating with internal teams to refine messaging, and ensuring brand consistency.
The Marketing Lead will build relationships with industry influencers, potential partners, and healthcare professionals to enhance community engagement.
The position also includes conducting keyword research, optimizing website/blog content for search engines, and monitoring website analytics to identify growth opportunities.
The Marketing Lead will track key marketing KPIs, provide insights for improvement, and plan and execute email marketing campaigns to nurture leads.
Additional responsibilities include assisting in paid ad campaign execution and optimizing conversion rates across marketing funnels.
In the first week, the Marketing Lead will review existing marketing materials, manage social media channels, set up email marketing sequences, and analyze website traffic and campaign performance.

Requirements:

The candidate must have 1-3 years of experience in digital marketing, growth marketing, or content marketing.
A strong knowledge of email marketing, social media strategy, and content marketing is required.
Familiarity with SEO and website performance tracking tools is essential.
Hands-on experience with marketing automation platforms such as HubSpot, Marketo, or Mailchimp is necessary.
Strong copywriting and storytelling skills are a must.
A background in healthcare technology, AI, or SaaS marketing is a nice-to-have.
Experience with B2B marketing and demand generation is preferred.
Working knowledge of paid media campaigns, including Google Ads and LinkedIn Ads, is beneficial.
The ideal candidate should be a self-starter, communicative, proactive, and independent, as well as creative, strategic, data-driven, organized, and adaptable.

The position offers a fully remote work arrangement, allowing employees to work from anywhere.
Employees will receive generous paid time off to rest and recharge.
Direct mentorship from international industry experts will be provided to support professional growth.
Ongoing access to resources for learning and development will be available.
Employees will have the opportunity to work and connect with professionals around the world, enhancing global networking.
The role supports a healthy work-life balance with flexible working hours.