Remote Remote Web Projects Lead - Western Canada

Description:

• Brafton is a leading content marketing firm with offices in Boston, London, and Sydney, focused on creating result-driven strategies and content for clients.
• The Web Projects Lead is a key member of the UX team, responsible for leading website redesign projects by combining client and industry research with web best practices.
• Key responsibilities include examining site analytics to inform redesign strategies, developing site navigation and information architecture, and conducting content analysis based on strategic goals.
• The role involves designing and building website content using tools like Elementor, WPBakery, Hubspot, and Webflow, as well as reviewing mockups with a focus on UX and CRO.
• The Web Projects Lead ensures that new websites align with client branding and messaging and communicates requirements clearly with stakeholders.
• The position also includes leading project organization and adherence to processes for smooth website redesigns, developing user journey maps, and implementing A/B testing.
• Additional tasks may involve UX, market research, and brand consultancy projects, such as survey creation, persona development, and brand messaging consultations.
• The role requires executing deliverables under the supervision of the Chief Services Officer and collaborating with design and development teams.
• The Web Projects Lead will track projects in Brafton's project management application and ensure all deliverables meet client expectations and internal quality standards.
• The position may also involve exploring new service offerings and gaining insights into industry trends.

Requirements:

• A Bachelor’s degree is preferred for this position.
• A minimum of two years of relevant work experience is preferred.
• Excellent written and verbal communication skills are essential.
• Exceptional writing skills are required for effective content creation.
• Comfort and efficacy with spreadsheets are necessary for data analysis.
• Knowledge of the evolving digital search landscape and content marketing is important.
• Familiarity with website design and UX best practices is required.
• Technical knowledge of WordPress and other widely used CMS platforms is necessary.

Benefits:

• This is a remote, full-time contract position, allowing for flexibility in work location.
• Contractors must provide their own industry hardware and a stable internet connection.
• Brafton is an Equal Opportunity employer, ensuring compliance with all applicable laws governing nondiscrimination in employment.