Remote Salesforce Marketing Cloud Developer(Remote, United States)

Description:

• The Marketing Cloud Developer will take a leading role in designing and implementing optimal, scalable solutions within Salesforce Marketing Cloud.
• This role will partner with other Solution and Technical Architects to understand the overall Salesforce Enterprise architecture.
• The developer will provide strategic and technical advice to meet marketing and engagement objectives.
• Responsibilities include solutioning, designing, and building solutions using Salesforce Marketing Cloud products and integrating them with Salesforce CRM and other applications.
• The developer must demonstrate a solid technical understanding of Salesforce Marketing Cloud best practices and functionalities, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Personalization, Ad Studio, and Audience Builder.
• The role involves designing and implementing automated marketing campaigns, workflows, and customer journeys.
• The developer will use Marketing Cloud's scripting languages to create advanced, personalized, and dynamic messages and landing pages.
• Analyzing and interpreting campaign performance metrics to provide insights and recommendations for optimization is also a key responsibility.
• Collaboration with business stakeholders to communicate best practices for creating and enhancing effective Journeys is essential.
• The developer will coach team members in executing complex Journey development, SMS campaigns, mobile app notifications, and data model development.
• Conducting transition briefings with Sales and Professional Services to communicate commitments and expectations for deployment is required.

Requirements:

• At least 5 years of experience in a leading role delivering Salesforce.com projects is required.
• Excellent communication skills, both written and verbal, are necessary.
• Minimum Salesforce certifications required include Marketing Cloud Administrator, Marketing Cloud Account Engagement (Pardot), Marketing Cloud Email, and Marketing Cloud Personalization.
• Bonus qualifications include B2B Commerce Cloud, D2C Commerce Cloud, Loyalty Cloud, Platform App Builder, and Data Cloud Developer.
• A minimum of 3 years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of exceeding performance goals is required.
• Experience with Data Extensions, Package Manager, template creation, reports, data views, Event Notification Service (ENS), and Rest/Soap APIs within SFMC is necessary.
• Proficiency in AMPscript, SQL, and other relevant scripting languages is required.
• Experience creating responsive emails and working with list segmentation and large data sets is essential.
• Experience in performing email QA testing for rendering and deliverability across devices using tools like Litmus and Return Path is required.
• Must have experience creating User-Initiated and Triggered Automations using Automation Studio.
• Experience optimizing campaigns through A/B testing and multivariate testing is necessary.
• Knowledge of email reporting and tracking, along with recommending improvements and testing strategies, is required.
• A deep understanding of Salesforce Core CRM data model and features within Sales, Service, and Experience Cloud is essential.
• Extensive understanding of email marketing practices, inbox deliverability, and CAN-SPAM laws is required.
• Experience using marketing enablement solutions, landing pages, and microsites is a plus.
• Familiarity with Agile methodology and Scrum delivery framework is preferred.

Benefits:

• The position is fully remote, allowing for flexible work arrangements.
• For New York-based roles, the base salary hiring range is $150,000 to $175,000, plus a discretionary bonus.
• Decision Foundry offers competitive benefits, including subsidized medical, dental, and retirement plans with a 401k match.
• Additional benefit options are available to employees.
• Decision Foundry is an equal opportunity employer and values diversity, ensuring reasonable accommodations for individuals with disabilities during the application and interview process.