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Description:
As a Senior Marketing Analyst, you will develop and establish key reporting around the effectiveness and performance of marketing initiatives.
You will analyze customer acquisition, engagement, and retention, identifying trends and investigating root causes.
The role involves creating interactive dashboards, visualizations, and analysis applications to communicate marketing insights to stakeholders.
You will work with cross-functional teams to identify data-driven solutions for marketing optimization and growth.
Requirements:
You must have at least 5 years of experience working in marketing analytics.
Strong experience is required in one or more of the following areas: promotions/retention analytics at a sportsbook, real-money gaming, or fantasy sports company; creative analytics and optimization; or user acquisition/growth analytics at a consumer-facing app-based company.
Prior experience with data visualization tools such as Tableau or Power BI is necessary.
Strong skills in SQL and impactful analysis presentation are essential.
You should be highly focused on delivering results for internal stakeholders in a fast-paced, entrepreneurial environment.
Strong analytical and problem-solving skills are required.
You must have the ability to collaborate with stakeholders across marketing, product, and business teams.
Benefits:
You will receive unlimited PTO, with flexibility except for the first few weeks before and during the NFL season.
The position offers 16 weeks of fully paid parental leave.
A $500 home office allowance will be provided.
You will be part of a connected virtual-first culture with a highly engaged distributed workforce.
The company offers a 5% 401k match, FSA, and company-paid health, dental, and vision plan options for employees and dependents.