Remote Senior Data Analyst, SEM

Description:

• The Marketing Analyst team within Sojern’s Science and Optimization group is responsible for innovating and validating new capabilities within Sojern’s marketing platform.
• The Senior Data Analyst, SEM will collaborate closely with Product Managers, Software Engineers, Data Scientists, and Applied Scientists to shape the product roadmap and deliver performance for thousands of clients.
• This role requires a highly detail-oriented and data-driven SEM expert knowledgeable in SEM platforms, proficient in SQL and Tableau, capable of making informed decisions and executing tasks independently.
• Responsibilities include collaborating across functional teams to enhance the performance, delivery, and efficiency of Sojern’s AI marketing products.
• The analyst will utilize analytical tools to monitor and analyze key performance metrics, providing regular updates and actionable insights to stakeholders.
• Conducting comprehensive research and analysis to uncover opportunities for scaling SEM automation and optimization is essential.
• Staying informed about industry trends and changes in search engine algorithms to refine and adapt strategies is required.
• The analyst will assess and address performance opportunities within the product and collect feedback from peer analyst teams.
• Executing AB testing and analyzing results to inform data-driven decisions for ongoing optimization and automation is also part of the role.

Requirements:

• Candidates must have strong problem-solving and analytical skills to develop hypotheses, diagnose, and optimize campaigns running at scale.
• The ability to rigorously analyze large datasets to identify patterns and insights is essential for data-driven decision-making.
• Intermediate to advanced proficiency in analytical tools and techniques, including SQL for data extraction and troubleshooting, and Tableau for data visualization, is required.
• A minimum of 5 years of relevant work experience, with 2-4 years of extensive SEM platform expertise, is necessary.
• In-depth knowledge of SEM campaign setup, structure, management, and optimization is required.
• Strong verbal and written communication skills are needed to collaborate effectively and present findings to stakeholders.
• Candidates must be able to collaborate across time zones and adjust priorities as needed.
• Attention to detail is crucial for accuracy in data analysis, project documentation, and business requirement gathering.
• A Bachelor’s degree in a quantitative discipline such as Business, Economics, Marketing, Finance, Accounting, or Mathematics is required.
• Ideal candidates will have some knowledge of Python scripting and experience executing and analyzing AB tests.

Benefits:

• Sojern offers competitive compensation packages, stock options for every employee, and a Bonusly program to reward team wins and performance.
• Employees can take up to 40 hours of paid time per year to volunteer and give back to the community.
• The company provides flexibility with a Flexi-Friday benefit, hybrid or remote work options, and time-zone friendly work hours.
• Team offsites, employee resource groups, and regular team-building events foster connection among employees.
• Comprehensive healthcare options, PTO allowance, paid parental leave, retirement contributions, and travel benefits are included in the wellbeing offerings.
• A learning and development stipend, mentorship program, and career development programs support employee growth.
• Home office tech setup, monthly internet and phone allowance, and modern collaboration tools are provided to enhance productivity.