Description:

Employment Hero is seeking a Senior Data Analytics & Insights Analyst with hands-on experience in data science, marketing analytics, or a similar role.
The candidate should have a deep knowledge of the MarTech stack and thrive in a fast-paced environment.
Key responsibilities include building and managing data pipelines to integrate marketing and CRM data, resolving integration challenges across multiple platforms, and simplifying complex reporting for decision-making.
The role involves breaking down MarTech data silos, designing predictive lead scoring models, analyzing MQL quality, developing intent models for audience segmentation, and implementing advanced attribution and media mix modeling.
The analyst will build dashboards and reports to provide actionable insights to marketing and sales teams and partner with Marketing to define candidate quality metrics.

Requirements:

Proficiency in SQL and relational databases is required.
The candidate must have experience with data pipeline development and ETL processes.
Familiarity with visualization tools such as Tableau or Looker Studio is necessary.
A solid understanding of statistical modeling and machine learning techniques is essential.
Expertise in MarTech platforms, including CRM, automation, and advertising, is required.
A strong grasp of Webtech, including GA4, GTM, and conversion event tracking, is needed.
Understanding of GTM data layer configuration and conversion tracking is important.
A Bachelor’s or Master’s degree in data science, statistics, or a related field is required.
Strong analytical, communication, and problem-solving skills are essential.
Knowledge of marketing attribution methods and campaign measurement is necessary.

Employment Hero offers a remote work environment with flexibility in managing time and impact.
Employees will have access to cutting-edge tools to enhance their work and knowledge.
The company promotes a culture of ambitious, outcome-driven colleagues who encourage high performance.
Employees will own ESOP (employee share options) in a rapidly growing tech company.
A wide range of benefits is provided, including a generous paternity leave policy, subsidized egg freezing, a WFH office expense budget, and outstanding learning and development opportunities.