Remote Senior Marketing Data Analyst

Description:

• Honor is seeking a detail-oriented and data-driven Senior Marketing Data Analyst to join their centralized Data Analytics team.
• The analyst will be the subject matter expert (SME) for Marketing and Communication within the Data Analytics team.
• Responsibilities include analyzing market trends, conducting competitive analysis, and evaluating the effectiveness of marketing campaigns.
• The role involves collecting, analyzing, and interpreting data from various sources to identify trends and opportunities.
• The analyst will evaluate marketing campaign effectiveness through metrics such as ROI, customer acquisition cost, and conversion rates, providing actionable recommendations.
• Conduct thorough market research to understand industry trends, customer behavior, and the competitive landscape, creating detailed reports to inform marketing strategies.
• Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and present findings to stakeholders.
• Assist in managing the marketing budget, ensuring efficient allocation of resources based on data-driven insights.
• Collaborate with cross-functional teams, including product, data engineering/data platform, and finance to align marketing strategies with business objectives.
• Utilize and manage marketing tools and platforms, such as Google Analytics, CRM systems, and marketing automation software.

Requirements:

• A Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field is required; advanced degrees or certifications in analytics are a plus.
• A minimum of 2 years of experience in a marketing analyst role is required.
• Proficiency in data analysis tools such as Looker, SQL, dbt, Python, and Google Analytics is necessary, along with familiarity with marketing platforms like Google Ads and Meta Business Manager.
• Strong analytical and problem-solving skills are essential, with the ability to interpret complex data and provide actionable insights.
• Excellent written and verbal communication skills are required, with the ability to present findings to non-technical stakeholders.
• A high level of accuracy and attention to detail is crucial, especially when dealing with data.
• The candidate must be a team player, able to work collaboratively in a fast-paced, team-oriented environment.
• Adaptability to work in a dynamic environment with changing priorities is necessary.

Benefits:

• Honor offers a competitive hiring salary range of $133,200 - $145,000 USD.
• The total rewards program includes generous equity packages that increase with position level and responsibilities.
• A 401K plan with up to a 4% employer match is provided.
• Medical, dental, and vision coverage is available, including zero-cost plans for employees.
• Short Term Disability, Long Term Disability, and Life Insurance are fully employer-paid, with a voluntary additional Life Insurance option.
• A generous time-off program, mental health benefits, wellness program, and discount program are included.
• The company is remote-friendly, allowing employees to work from home, with virtual interview and onboarding processes.