Remote Senior Marketing Data Analyst

Description:

• NowVertical is a publicly listed company on the TSXV headquartered in Toronto, Canada, specializing in transforming data into business value with AI.
• The company operates in North America, EMEA, and LATAM, providing advanced data solutions and services to achieve key objectives across various business functions.
• The Senior Marketing Data Analyst will analyze market trends, contact and account behavior, and campaign performance to optimize marketing strategies.
• Key responsibilities include utilizing statistically rigorous methodology for marketing analysis, developing predictive response models, implementing behavioral segmentation, analyzing campaign performance, creating dashboards, and providing strategic recommendations.
• The role also involves mentoring and managing at least one direct report and participating in leadership training for the global team.

Requirements:

• Candidates must have 7-10 years of experience in B2B marketing analytics and possess strong analytical skills.
• An advanced degree or equivalent experience in statistics, applied mathematics, scientific, or engineering fields is required.
• Expertise in statistical analysis tools such as SAS, SPSS, R, Python, SQL, and advanced data visualization tools like Tableau and PowerBI is essential.
• Proficiency in coding SQL to analyze multiple data sources and extract results is necessary.
• Experience with AI and ML tools, database design, and data cleansing algorithms is preferred.
• Candidates should be able to communicate effectively with clients, present results professionally, and think critically to identify objectives and troubleshoot obstacles.

Benefits:

• The position offers opportunities for professional development and career growth.
• Employees will work in a collaborative and innovative environment.
• Flexible work arrangements, including remote work options, are available.