Description:

Tala is seeking a Senior Marketing Data Analyst to expand its user base through paid, organic, and analytical initiatives.
The role requires a strong understanding of various acquisition channels, a passion for data analysis, and a proven ability to deliver results.
Responsibilities include translating complex data into actionable insights, automating reporting, and building dashboards to track key performance metrics like CPA, ROAS, and LTV.
The analyst will analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across channels such as Facebook Ads and Google Ads.
The position involves optimizing paid advertising campaigns towards clear ROAS targets, managing ad creatives, tracking KPIs, and collaborating with creative teams and agencies to drive user growth.
The analyst will also work on improving organic visibility through App Store optimizations and other initiatives.
This role supports multiple time zones and countries, requiring working hours from 2 pm - 10 pm CST and an interest in global customer insights.

Requirements:

Candidates must possess strong analytical and problem-solving skills.
Experience in SQL and data visualization tools, such as Looker, is required.
Familiarity with marketing analytical tools and MMPs like Google Analytics and Adjust is a strong plus.
Prior experience managing paid marketing campaigns or building analytics solutions for marketing teams is highly desirable.
Fluency in both Spanish and English is necessary, along with excellent communication and collaboration skills.
A minimum of 3 years of experience in data analytics and A/B testing is required.
Candidates should have at least 3 years of experience in user acquisition or digital marketing.

Tala offers a remote-first working environment with a diverse global team.
The company is committed to inclusion and innovation, hiring talented individuals from various backgrounds and experiences.
Employees have the opportunity to contribute to a mission-driven organization focused on financial inclusion and empowerment.
Tala provides a supportive culture that values collaboration and personal growth.