Description:

The Senior BI Analyst will play a critical role in scaling Business Intelligence capabilities for B2C SaaS and Marketing Acquisition initiatives.
The position involves leveraging expertise in Tableau, dbt, and Snowflake to deliver impactful analytics focused on customer ARR, marketing acquisition efficiency (ROAS), channel mix strategy, influencer and affiliate marketing effectiveness, and migration of legacy reporting from Superset to Tableau.
The work will be integral to integrating and analyzing Liflab data within Tableau dashboards, driving strategic, data-driven decisions specifically for the B2C business.
Responsibilities include designing and implementing robust data marts within Snowflake, creating new Tableau dashboards, migrating existing reports, integrating data from various marketing channels, conducting deep analyses of ARR growth drivers, evaluating B2C marketing channel performance, analyzing influencer and affiliate partnerships, and communicating insights through presentations and visualizations.
The role requires collaboration with Marketing, Product, Finance, and Operations teams to define requirements and establish KPIs, as well as keeping current with trends in BI and analytics.

Requirements:

A minimum of 5+ years in Business Intelligence or Analytics, with specific expertise in B2C SaaS and Marketing analytics is required.
Proficiency in Tableau dashboard creation and data visualization is essential.
Strong expertise in data modeling, transformation, and integration using dbt and SQL within Snowflake is necessary.
Demonstrated analytical skills in ARR forecasting, retention, ROAS optimization, channel attribution modeling, and marketing efficiency analysis are required.
Excellent communication skills are needed to translate complex analytics into clear, actionable business recommendations.
The candidate must be a collaborative team player who excels in cross-functional environments.
Experience with Liflab or other marketing attribution tools and familiarity with predictive modeling, advanced analytics, or experimentation frameworks are considered a plus.

The position offers the opportunity to contribute to a dynamic, high-growth SaaS company that is shaping its future through data-driven insights.
A collaborative and supportive team culture emphasizing professional growth is part of the benefits.
Competitive compensation and comprehensive benefits are provided, along with opportunities to advance within the Business Operations organization.