Description:

Join EarnIn as the leader of the marketing analytics team, playing a critical role in using analytics to inform business and marketing priorities.
Drive data-backed campaigns, deliver value across the consumer lifecycle, and measure performance for future optimizations.
Collaborate closely with marketing, product, and engineering teams to establish end-to-end funnel measurement and reporting.
Implement rigorous testing methodologies and deploy critical analytics tools.
Work with the marketing team to drive efficient growth through analysis, experimentation, and operational rigor.
Conduct day-to-day performance analysis and provide strategic and tactical recommendations across the marketing funnel.
Establish measurement frameworks and drive reporting excellence across various marketing domains, including performance and brand marketing.
Continuously upgrade and evolve marketing measurement methodologies such as attribution, MMM, and experimentation.
Partner with marketing leads to identify, design, and execute experimentation opportunities across new and existing marketing channels and campaigns.
Foster a culture of experimentation excellence within the marketing team.
Monitor and proactively troubleshoot any issues across the marketing funnel and drive their resolution.

Requirements:

A minimum of 6 years of experience in marketing analytics or data science in a B2C role is required.
A strong understanding of marketing attribution, MMM, LTV/CAC, and ROAS is essential.
Deep knowledge of performance and measurement across key digital channels, including Social, Search, Web, Television, and App.
Experience in designing, running, and interpreting experiments, along with practical knowledge of testing methodologies and frameworks.
Expert-level experience with SQL and familiarity with Python or R is necessary.
Ability to extract insights from large data sets and translate them into actionable recommendations across the consumer journey.
Strong interpersonal skills are required to work cross-functionally in team environments.
Capability to establish and maintain excellent processes while allowing for creative thinking and flexibility in ambiguous situations.
A Bachelor's, Master’s, or PhD degree in an analytical discipline or equivalent industry experience is required.
Curiosity and passion for understanding analytical problems and translating them to stakeholders are essential.
Prior experience managing performance marketing channels is a bonus.
Experience with full-funnel marketing/brand measurement is a bonus.
Experience in applied econometrics, forecasting, and building regression models is a bonus.
Experience in the Fintech industry is a bonus.

The US base salary range for this full-time position is between $165,000 and $245,000, plus equity and benefits.
EarnIn offers a diverse and inclusive work environment that celebrates different backgrounds and perspectives.
The company is committed to creating a culture of belonging and does not unlawfully discriminate based on various protected characteristics.
EarnIn participates in E-Verify to ensure eligibility for employment.