Remote Web Designer/Developer, PLG (Canada)

Description:

• Backlight is seeking a Website Designer/Developer to manage all digital properties across six products and the parent property at Backlight.co.
• The role involves creating new web pages and improving existing websites.
• The designer/developer will build landing pages for both B2C and B2B campaigns.
• They will be a key stakeholder in providing a holistic web experience on desktop and mobile for new and returning users.
• Responsibilities include ensuring analytics and tracking are properly installed to monitor the customer journey on the websites.
• The role requires sourcing and evolving the use of creative imagery across digital properties.
• The designer/developer will plan and strategize improvements and updates to the self-service funnel.
• They must ensure messaging and imagery are relevant to the core brand and customer personas.
• Collaboration with marketing, product, support, and development teams is essential for continuous improvement of Backlight’s digital properties.
• The designer/developer will research and implement new web tools across all defined Backlight products.
• They will drive website performance for visitor sign-ups and create new CRO experiments (e.g., A/B tests) to improve conversion rates.
• Preparing and presenting recommendations, reports, and findings from experimental data to the organization is part of the role.
• The designer/developer will use data to enhance marketing automation workflows that support trial experiences, retention, and conversion increases.
• They will partner with the Engineering team to establish best practices for lead generation and integration with Backlight’s Salesforce instance.
• Evaluating the potential for localization efforts is also a responsibility.

Requirements:

• Candidates must be self-starters with the ability to build rapport cross-functionally.
• Strong planning, organizational, and communication skills are required.
• Demonstrated ability to work in a fast-paced team environment is essential.
• A positive attitude and willingness to ask for help while keeping projects moving with a customer focus are necessary.
• Knowledge of HTML, CSS, and JavaScript is required.
• Candidates should be group-focused and understand that success is a team effort.
• Familiarity with Conversion Rate Optimization principles is a plus.
• Familiarity with different CMS systems, such as Hubspot, WordPress, Webflow, and Zesty, is also a plus.

Benefits:

• The position offers the opportunity to work remotely within the EST time zone in the U.S. and Canada.
• Employees will be part of a dynamic team that amplifies human creativity through innovative video platforms.
• The role provides a chance to collaborate with various teams and contribute to the continuous improvement of digital properties.
• Employees will have the opportunity to research and implement new web tools, enhancing their professional skills.
• The position allows for the development of analytical skills through data-driven decision-making and experimentation.