Remote Web Designer/Developer, PLG (US)

Description:

• Backlight is seeking a Website Designer/Developer to manage all digital properties across six products and the parent property at Backlight.co.
• The position is remote, welcoming candidates based in the EST time zone within the U.S. and Canada.
• The Website Designer/Developer will collaborate with a Web Strategist to create new web pages and improve existing websites.
• Responsibilities include building landing pages for B2C and B2B campaigns and ensuring a holistic web experience for users on both desktop and mobile.
• The role involves ensuring proper analytics and tracking are installed to monitor the customer journey on the websites.
• The designer/developer will source and evolve the use of creative imagery across digital properties and plan improvements to the self-service funnel.
• Messaging and imagery must be relevant to the core brand and customer personas.
• Collaboration with marketing, product, support, and development teams is essential for continuous improvement of Backlight’s digital properties.
• The position requires researching and implementing new web tools across all defined Backlight products.
• The designer/developer will drive website performance for visitor sign-ups and create new CRO experiments to enhance conversion rates.
• Preparing and presenting recommendations, reports, and findings from experimental data to the organization is a key responsibility.
• The role includes using data to improve marketing automation workflows that support trial experiences, retention, and conversion increases.
• Partnership with the Engineering team is necessary to establish best practices for lead generation and integration with Backlight’s Salesforce instance.
• The designer/developer will also evaluate the potential for localization efforts.

Requirements:

• Candidates must be self-starters with the ability to build rapport cross-functionally.
• Strong planning, organizational, and communication skills are required.
• Demonstrated ability to work in a fast-paced team environment is essential.
• A positive attitude and willingness to ask for help while keeping projects moving with a customer focus are necessary traits.
• Knowledge of HTML, CSS, and JavaScript is required.
• Candidates should be group-focused and understand that success is a team effort.
• Familiarity with Conversion Rate Optimization principles is a plus.
• Familiarity with different CMS systems, such as Hubspot, WordPress, Webflow, and Zesty, is also a plus.

Benefits:

• The position offers the opportunity to work remotely within the U.S. and Canada.
• Employees will be part of a dynamic team that values creativity and collaboration.
• The role provides the chance to work on diverse projects across multiple products.
• Employees will have the opportunity to influence the digital presence of a growing company.
• The position allows for professional growth and development in web design and development.