Remote Web Engineer

Description:

• Zip is seeking a Web Engineer to join their Marketing team, focusing on enhancing their web presence and business growth.
• The role involves leading Go-to-Market web initiatives and developing strategies for search engine optimization, user experience, and conversion rate optimization.
• Responsibilities include defining and implementing data-driven strategies to improve demand generation across Zip’s web properties.
• The Web Engineer will collaborate with cross-functional teams to implement best practices, track key metrics, and drive continuous improvement.
• Key tasks include building the strategic vision for the Ziphq.com web experience, owning the development roadmap, conducting website audits, and partnering with content marketing and SEO experts.
• The position requires project management across various teams to ensure seamless operation and enhancement of the website.
• Regular performance monitoring and reporting with actionable insights are also part of the role.

Requirements:

• Candidates must have 5+ years of experience in modern web app development and/or UI/UX development.
• Proficiency in Webflow, React, TypeScript, HTML, CSS, and JavaScript is required.
• Experience with mobile optimization, adaptable design, and Google Web Vitals is necessary.
• Candidates should have experience with A/B testing and executing CRO strategies using tools like Optimizely and Google Optimize.
• In-depth knowledge of search engine algorithms, ranking factors, and tools such as Google Analytics and SEMrush is essential.
• Strong analytics skills with experience in setting up full-funnel conversion events tracking and dashboards are required.
• Knowledge of web standards, SEO, accessibility, and ADA requirements is necessary.
• Experience with internationalization and localization is preferred.
• Candidates must be able to troubleshoot website issues in a fast-paced environment.
• Strong project management, communication, and collaboration skills are essential, along with attention to detail and problem-solving abilities.
• Experience with Segment is a plus.

Benefits:

• Employees receive start-up equity as part of their compensation.
• Full health, vision, and dental coverage is provided.
• Catered lunches and dinners are available for San Francisco employees.
• A commuter benefit is offered to assist with travel costs.
• Team building events and happy hours are organized to foster a collaborative environment.
• Flexible PTO is available to support work-life balance.
• Employees are provided with Apple equipment and a home office budget.
• A 401k plan is included to help employees save for retirement.