Remote Web Projects Lead - remote Canada

Description:

• The Web Projects Lead is a key member of the UX team, responsible for leading website redesign projects.
• This role combines client and industry research with a deep understanding of web best practices to create goal-driven, user-friendly websites.
• Key responsibilities include examining site analytics to inform redesign strategy, developing site navigation and information architecture, and conducting content analysis based on strategic goals.
• The position involves designing and building website content using tools like Elementor, WPBakery, Hubspot, and Webflow.
• The Web Projects Lead will review mockups with a focus on UX and conversion rate optimization (CRO) and ensure alignment with client branding and messaging.
• Clear communication of requirements and action items with stakeholders is essential.
• The role includes leading the organization and process adherence for smooth website redesign projects alongside the Project Manager.
• Additional tasks may involve user journey mapping, A/B testing, brand messaging development, and independent tasks delegated by senior team members.
• The role may also encompass UX, market research, and brand consultancy projects, including survey creation, persona development, and brand messaging consultations.
• The position requires executing deliverables under the supervision of the Chief Services Officer (CSO) and collaborating with design and development teams.
• The Web Projects Lead will track projects in Brafton's project management application and ensure quality standards are met.
• The role may involve exploring new service offerings and gaining insights into industry trends.

Requirements:

• A Bachelor’s degree is preferred for this position.
• A minimum of two years of relevant work experience is preferred.
• Excellent written and verbal communication skills are required.
• Exceptional writing skills are necessary for this role.
• Comfort and efficacy with spreadsheets are essential.
• Knowledge of the evolving digital search landscape and content marketing is required.
• Familiarity with website design and UX best practices is necessary.
• Technical knowledge of WordPress and other widely used content management systems (CMS) is required.
• Contractors must provide their own industry hardware and a stable internet connection.

Benefits:

• This is a remote, full-time contract position open to candidates across Canada.
• Brafton is an Equal Opportunity employer, ensuring compliance with applicable laws governing nondiscrimination in employment.
• The role offers the opportunity to work on diverse projects and collaborate with a talented team in a leading content marketing firm.