Remote Web Systems Administrator

Description:

• Zip is seeking a Web Systems Administrator to join their Marketing team, focusing on enhancing the company's web presence and business growth.
• The role involves developing and executing strategies for search engine optimization, user experience, conversion rate optimization, and overall website performance.
• Responsibilities include defining data-driven strategies for demand generation, collaborating with cross-functional teams, and tracking key metrics for continuous improvement.
• The position requires building the strategic vision for the Ziphq.com web experience, including product landing pages, blogs, and microsites.
• The Web Systems Administrator will own the development and implementation roadmap for the website, ensuring it serves as a key acquisition channel through SEO best practices.
• Regular audits of the website will be conducted to identify optimization areas, partnering with the Ops and Analytics team for reporting and A/B testing.
• The role includes maintaining site pixels and tracking infrastructure to ensure efficient site performance and analytics monitoring.
• The administrator will act as a liaison for Corporate and Product Marketing teams, ensuring the website meets the needs of business prospects and existing clients.
• Responsibilities also include strategizing and developing custom landing pages for paid marketing campaigns and project managing across various teams for seamless website operation.
• The position requires monitoring performance and conducting regular test plans to ensure website quality and efficiency.

Requirements:

• Candidates must have 5+ years of experience in modern web app development and/or UI/UX development.
• Proficiency in Webflow, React, TypeScript, HTML, CSS, and JavaScript is required.
• Experience with mobile optimization, adaptable design, and Google Web Vitals is necessary.
• Candidates should have experience with A/B testing and executing CRO strategies using tools like Optimizely and Google Optimize.
• In-depth knowledge of search engine algorithms, ranking factors, and tools such as Google Analytics and SEMrush is essential.
• Strong analytics skills with experience in setting up full-funnel conversion events tracking and dashboards are required.
• Knowledge of web standard methodologies, SEO, accessibility, and ADA requirements is necessary.
• Experience with internationalization and localization is preferred.
• Candidates must be able to troubleshoot website issues in a fast-paced environment.
• Strong project management, communication, and collaboration skills are essential, with the ability to influence and align stakeholders.
• Experience with Segment is a plus.

Benefits:

• Employees will receive start-up equity as part of their compensation.
• Full health, vision, and dental coverage are provided.
• Catered lunches and dinners are available for employees in San Francisco.
• A commuter benefit is offered to assist with travel costs.
• Team building events and happy hours are organized to foster a collaborative environment.
• Flexible PTO is available to support work-life balance.
• Employees will receive Apple equipment and a home office budget to facilitate remote work.
• A 401k plan is included to help employees save for retirement.