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Description:
The Senior GTM Data Analyst will empower GTM teams (Marketing, Demand Gen, Sales, and RevOps) to make strategic decisions and drive optimal outcomes.
This role involves analyzing market trends, identifying opportunities, optimizing campaigns, and guiding sales strategies.
The analyst will report to the VP of Analytics and will leverage expertise to uncover insights that fuel the GTM strategy.
Responsibilities include becoming an expert in Versapay's GTM strategy, generating actionable insights from comprehensive analysis, and creating frameworks for evaluating GTM initiatives.
The analyst will design dashboards and reports to track KPIs and collaborate with GTM teams to ensure accurate data collection and tracking.
Mapping and analyzing the customer journey to identify key conversion drivers and opportunities for personalized messaging is also a key responsibility.
The role requires engaging with GTM and Finance leadership to develop a cohesive vision and measurement frameworks.
Requirements:
A degree in a quantitative field and 5+ years of proven experience leveraging data to drive impactful business decisions, ideally within a GTM or marketing context, is required.
The candidate must demonstrate the ability to partner with and influence cross-functional GTM teams by translating complex data into insights that drive revenue growth.
Knowledge of statistical methods, techniques, and experience developing predictive models and forecasting is essential.
Advanced SQL skills, proficiency with Python/R, and experience with BI tools (e.g., Tableau/Power BI) are required.
A "builder" mentality with a track record of defining and executing high-impact initiatives in fast-paced environments is necessary.
Strong business acumen with the ability to translate complex data analysis into strategic recommendations is required.
The candidate must possess excellent communication skills, able to present complex ideas to both technical and non-technical audiences.
A high degree of integrity and the ability to inspire change are essential traits for this role.
Benefits:
The salary for this position ranges from $100,000 to $120,000 a year.
Versapay is committed to providing an inclusive and accessible environment for all employees.
The company encourages individuals who may not meet every requirement to apply, fostering a diverse workforce.
Versapay is an equal opportunity employer and considers all applicants without discrimination, ensuring accommodations are available during the recruitment process if needed.