Remote Forward Deployed Marketing Data Scientist

Description:

• Hightouch is seeking a Forward Deployed Marketing Data Scientist to collaborate with AI Decisioning customers and internal engineering teams to enhance AI-driven marketing campaigns.
• This role is cross-functional, involving diagnosing model behavior, tuning machine learning levers, analyzing incrementality, exploring customer data, and communicating insights to marketers and executives.
• The position focuses on transforming marketing operations by utilizing AI Decisioning to continuously learn customer preferences and execute real-time 1:1 messaging.
• Responsibilities include owning diagnostics, insights, and tuning for AI Decisioning campaigns, debugging performance issues, and investigating experiment setups to provide actionable recommendations.
• The role requires working deeply with data in notebooks and customer warehouses, conducting exploratory analyses, and modifying customer feature matrices for personalization.
• The candidate will build lightweight tooling to enable scale, create templates and workflows for performance analysis, and identify gaps in ML reporting.
• Clear communication of machine learning concepts to non-technical stakeholders is essential, including presenting insights and recommendations to marketers and executives.
• The position involves close collaboration with Solutions Consultants to identify and drive new opportunities for uplift.

Requirements:

• The candidate must have a strong ability to perform deep exploratory data analysis in Python, specifically using Polars and Pandas in Jupyter notebooks.
• Proficiency in writing and interpreting SQL for customer warehouse analysis is required.
• A high-level understanding of machine learning modeling concepts, including features, hyperparameters, reward functions, and training windows, is necessary.
• Excellent communication skills are essential, with the ability to explain technical reasoning simply and confidently to marketers.
• A customer-first attitude with a strong sense of ownership and urgency in resolving issues is expected.
• Bonus points for experience in setting up and analyzing marketing experiments, prior experience in applied machine learning, data science, analytics engineering, or a forward-deployed role, and experience building lightweight internal tools or scripting solutions.

Benefits:

• The salary range for this position is $140,000 - $220,000 USD per year, which is location independent in accordance with Hightouch's remote-first policy.
• Hightouch values impact and potential for growth over years of experience, providing opportunities for talented and intellectually curious individuals.
• The interview process is designed to evaluate analytical depth, customer communication, problem-solving skills, and alignment with company values.