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Remote Marketing Lead, Consumer App

at Alpen Labs

Posted 1 hour ago

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Description:

  • Lead the marketing function for Alpen Finance, a Bitcoin-native financial service platform.
  • Develop and execute a consumer marketing strategy from prelaunch to postlaunch, focusing on customer acquisition and product-market fit.

Requirements:

  • 3+ years of relevant marketing experience, particularly in consumer fintech.
  • Proven track record in customer acquisition, growth strategies, and zero-to-one marketing.
  • Strong understanding of metrics like CAC, conversion, and retention to inform marketing decisions.
  • Hands-on execution skills to translate strategy into campaigns and measurable outcomes.

Benefits:

  • Opportunity to build the consumer marketing function from the ground up.
  • Significant ownership in shaping the marketing approach for a new Bitcoin financial application.
  • Work with a team of leading engineers and researchers in the blockchain space.

Job title

Other

Job type

Full-time

Experience level

Lead

Required experience

3 years

Salary

-

Degree requirement

No degree required

Skills

Blockchain Crypto Go

Location requirements

United States

Benefits

-

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